Platform Pixel & Event Template

Retrieve Base Code

This example uses the Criteo platform.

Log in to the Criteo advertising management platform and navigate to the “Events Tracking” menu.

Click the Configuration button in the top-right corner.
Select Direct Implementation.

Retrieve the Base Code:

Embed Base Code in SHOPLAZZA Backend:

  • Log in to your SHOPLAZZA backend.
  • Open the Custom Code Embedding Application.