Web Pixel

About Shoplazza Web Pixels

Web pixels are lightweight JavaScript snippets that run on an online store and collect behavioral data from customer interactions. This data, referred to as customer events, is used for tracking, analytics, and marketing optimization. Web pixels are integrated with third-party platforms to provide insights into customer activities, such as purchases, product views, cart additions, email subscriptions, and registrations.

Shoplazza web pixels support the following:

Simplified integration with third-party platforms.
Compatibility with major analytics and advertising platforms.
Secure data transmission and consent-based tracking.

How Web Pixels Work

Web pixels work by listening for specific customer events on a store’s pages and reporting these events to the respective third-party platforms. These events include:

Order Completion: Triggered when a customer successfully completes a purchase.
Add to Cart: Triggered when a customer adds a product to their cart.
View Product: Triggered when a customer views a product detail page.
Email Subscription: Triggered when a customer subscribes to a newsletter or marketing emails.
User Registration: Triggered when a customer creates a new account.

When these events occur:

Shoplazza's event system captures the event and its metadata (e.g., product ID, customer email, or order details).
This data is transformed into a format compatible with third-party platforms.
The pixel sends the data to the configured third-party endpoint for processing.

Benefits of Shoplazza Web Pixels

Web pixels provide the following benefits:

Enhanced Customer Insights: Collects detailed behavioral data to help merchants analyze customer interactions.
Third-Party Integration: Simplifies data sharing with platforms like Google Analytics, Facebook Ads, and Criteo.
Customizable Event Payload: Ensures data security and consent-based tracking, respecting user privacy preferences.
Secure Data Transmission: Ensures data security and consent-based tracking, respecting user privacy preferences.
Enhanced Advertising and Analytics: Helps optimize marketing campaigns by integrating detailed user behavior data with external platforms.

Applicable scenarios:

Merchants who want to integrate their store data with unsupported third-party analytics platforms.
Businesses needing to track custom events not available through default integrations.