Understanding Shoplazza Apps
Unlike traditional mobile apps that require separate installation packages, Shoplazza apps operate as a set of cloud-based services available directly on the Shoplazza platform. These services seamlessly integrate with Shoplazza’s core functionalities through the Shoplazza OpenAPI, enhancing the platform’s ability to meet diverse merchant needs. Apps play a critical role in expanding the functionalities of Shoplazza’s standalone stores.
Merchants interact with these apps by installing them into their stores. Installing an app is the exclusive way for merchants to access and authorize app features, ensuring secure and controlled integration.
Key Development Scenarios for Shoplazza Apps
Store Admin for Merchants
Apps in this category can utilize a range of backend interfaces provided by Shoplazza, such as managing orders, shipping, products, and customer data. These apps assist merchants in optimizing store operations and enhancing their business management capabilities. Merchants can conveniently install and access these apps within the Store Admin section.
Online Storefront
Online stores serve as the digital marketplace where consumers browse and purchase products. Merchants utilize this platform to showcase and sell their products. Apps designed for this scenario leverage tools like Theme API and Script Tags to empower merchants to:
- Customize their storefronts
- Enhance the shopping experience for customers.
- Boost conversion rates
Customer-Centric Marketing
This scenario focuses on reaching and engaging customers through targeted marketing activities and leveraging insights from business and user behavior data analysis. The goal is to:
- Increase customer retention.
- Drive more transactions by offering personalized marketing experiences.
How Shoplazza Apps Fit These Scenarios
The diagram below illustrates how apps function across these scenarios, demonstrating their role in improving store operations,
