Listing your app in the Shoplazza App Store is just the first step. After your app is live, you can reach merchants through channels outside of the Shoplazza community to promote your app and build trust with your users.
Driving external traffic to your app can enhance its ranking in the Shoplazza App Store. High levels of external engagement may even feature your app on the app store’s homepage, increasing its visibility to Shoplazza merchants.
Social Media Marketing
After you have created written content, recorded videos, and webinars, you should consider distributing these materials through social media.
Social Media retargeting is a popular marketing technique that can help you reach far more people than you could alone. You can use Facebook retargeting to identify and target specific demographics of people who might be interested in your app. Facebook will allow you to create an audience that revolves around a specific target event that you want to occur. This can help you drive engagement, get exposure to your app, or see merchants interact with a specific feature in your app. You should be able to gain insights on who has been viewing your online content and specifically target your marketing efforts to those merchants.
For example, Facebook can help you analyze which merchants have engaged with your content and tailor your marketing strategies accordingly. You can create dedicated ads or boost posts to target new audiences, focusing on increasing engagement, link clicks, or brand awareness.
Email Marketing
Email marketing lets you stay in touch with your merchants and keep them engaged. You can send emails to share updates, announce new features, or drive traffic to webinars. This direct communication builds trust and fosters stronger relationships with your users.
Some services will let you collect email addresses from potential merchants, so you can send them more information about your app. Facebook Ads also has the ability to gather email addresses which you can import into these services as part of your email marketing initiatives.
Video Tutorials
Publishing video tutorials is an excellent way to explain your app’s features and engage with Shoplazza merchants. You can upload your tutorials to a service like YouTube or Vimeo to have them indexed on search engines for specific keywords. Video sharing services will make your videos easily accessible by merchants and let you distribute your videos across other platforms.
Videos can also easily be embedded into your documentation or your social media, which can potentially be boosted for additional traffic. You can also use videos in email marketing campaigns to show off new features.
Engage with Online Communities
Being active in external forums can help you access an audience with relevant interests and skillsets. Participating in these forums allows you to build relationships through continuous conversations, and interact with merchants who might be interested in your app. Reaching out to communities in this way can also help build trust with merchants.
Consider larger community groups like the Shoplazza Community forums, Shoplazza Blogs, where you can actively engage with the merchant community and provide value to them and their business.
Webinars
Hosting webinars is a great way to engage merchants who want to understand a particular feature or ask any questions they might have about your app. You can use webinars to show merchants new features or best practices for using your app. Webinars can also help you build documentation for your app and figure out issues and areas of growth for your app.
Write a Press Release
While positive reviews are crucial for promoting your app, publishing a press release is another impactful way to attract attention to your product.
Before you distribute a press release about your app, make sure that you reach out to [email protected] and let us know! If you will be mentioning Shoplazza, then we will need to review the release and share it with our legal team.
The review process can take up to a week, so ensure you submit your finalized press release as early as possible. If you have any questions about the process or your release, please reach out to [email protected] and we’ll get back to you as soon as we can.