App listing

The app listing is your calling card - it helps merchants find your app and understand how it can help them run their businesses. Your listing explains the features, user interface, and functionality of your app. Your listing should clearly communicate functionality and pricing so that merchants can quickly understand the benefits of your app.

Writing a Shoplazza App Store listing

The app listing is your first point of contact with a merchant, and it's where they'll look to see if your app is right for them. All approved public apps have a listing on the Shoplazza App Store.

The listing is often your biggest marketing tool — an effective app listing encourages Shoplazza merchants to try your app for themselves. Ensure your listing is clear, engaging, and answers potential questions. The app submission form allows you to:

• Highlight app features to show merchants how your app can benefit their business.

Follow these guidelines when completing the app submission form to ensure merchants can find your app, understand its functionality, and evaluate its costs.

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Caution

The Shoplazza logo must not be used in any of the graphic elements of your app listing, such as your app icon.

Translate your app listing

If your app supports in multiple languages, tyou can create listings in those languages to reach a broader audience. You can add and delete app listings for any of the supported languages on the Shoplazza App Store.

Certain listing details can be managed only on your primary listing. If you have created translated listings for your app, then you can choose which one to set as your primary listing. You can select a translated listing to serve as your primary if needed.

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Caution

You should create translated listings only for languages that your app supports. Any translated listings that you create for languages that your app doesn't support will be removed from the Shoplazza App Store.

Before you can submit your app for review, you need to make sure there are no issues with any translated listings you've added. When there are no issues, you can submit all your translated listings by clicking Submit app.

App information

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Caution

App listings must be free of inappropriate content and merchant data.

App listing name and subtitle

Your app listing name is an important part of how you brand yourself to merchants how they identify your app. Follow these requirements when deciding on an app name:

• The app listing name can't include the word "Shoplazza".

• Limit the app name to 40 characters or fewer.

• The app listing name can't be a generic description of your app's functionality, such as "Banner Slider", Your app name should be short and distinct.

• The app listing name can't include the name of your Shoplazza Partner account. For example, your app name can't be "App name by Shoplazza Partner account name". By default, we provide a "by Shoplazza Partner account name" suffix to your app name on the Shoplazza App Store.

• Your subtitle must be unique and effectively summarize your app. Avoid using “Shoplazza” or your Shoplazza Partner account name in the tagline.

App listing icon

You can add and update your app icon in the app submission form. When making your app icon, follow these guidelines:

• The app icon's dimensions should be 150x150 pixels.

• Avoid including text, screenshots, or photographs.

• Add padding to ensure your logo doesn’t touch the image edges.

• Keep the corners square. The image's corners are automatically rounded when it's displayed.

• Use bold colors and recognizable patterns.

• keep it simple and focus on one or two elements. Visual clutter can make an image less effective.

App details

Detailed description

The Detailed description field allows you to provide up to 2800 characters to highlight your app’s features and functionality to merchants. This field supports a limited set of Markdown formatting options. Markdown is simpler to use and less error-prone than HTML because it requires fewer tags.

The following table lists supported formatting options and their Markdown syntax:

You can toggle between the Edit and Preview tabs to view how your description will be displayed in the app listing.

Guidelines for Writing a Detailed Description

Follow these guidelines to create a professional and effective detailed description:

• Avoid referencing other apps or services in the description.

• Do not mention competitors in your app detailed description.

• Explain each of your app's key features in detail. Merchants want to know what your app is capable of doing for their store.

• Don't use special characters or emojis in your description.

• Don't include testimonials in the detailed description.

• Don't use personal merchant information without consent from the merchant.

• Don't include links and URLs in the detailed description. Instead, use the submission form to add links to your website, FAQ page, or pricing details and host whatever additional information.

• Don't include support information such as emails and phone numbers in your detailed description. Support information should be included in contact information.

• Don't include data or statistics in your detailed description since Shoplazza can't confirm this data. Feel free to share this information on your website and landing pages.

• Don't mention Shoplazza competitors except in specific cases (Example: If your app is mentioning how it migrates data from other platforms to Shoplazza).

Key benefits

This section lets you highlight three key benefits that your app offers to merchants. You can include a brief description about the problem that each benefit solves.

Make sure to use this space to speak to the merchant's needs, not the specifics of how a particular feature works. You can talk about specific features in the Detailed description section.

Here are some examples of how you can write an app feature as a benefit that will appeal to merchants:

Screenshots

In the Screenshots section, you must provide screenshots to show your app’s user interface and functionality visually. Screenshots provide an opportunity to visually share what your app does in the storefront or the Shoplazza Store admin.

Follow these guidelines when you're preparing screenshots:

• Provide alt text for all images for accessibility and to improve SEO.

• Don't use a merchant's personal information without consent in the images. This includes information like store names, phone numbers, and .myshoplaza.com URLs.

• Add annotations or highlighting to draw attention to important elements, such as any links that your app inserts in the Shoplazza Store admin.

• If adding annotations or highlights, ensure the text is localized for each language supported by your app listing.

• Provide screenshots with dimensions of 1600px by 900px (16:9).

• Include between 3-6 screenshots of your app on desktop.

• Include at least one screenshot of your app's user interface.

• Provide alt text for all images for accessibility and to improve SEO.

• Avoid distracting backgrounds or browser windows to ensure screenshots remain focused on your app. Crop them so your images aren't cluttered and don't distract merchants from your app.

• If your app is embedded, then don't include Shoplazza Store admin header content in your screenshots, such as the store name, the search bar, or any user information. You can include the left-hand navigation.

Promotional video

You can add a promotional video for the App listing. A promotional video isn't mandatory, but we recommend including one to help show merchants more about your app in a highly visible area of your listing.

A short promotional video is the best way to showcase the impact of the app on the business and how customers experience the app.

A promotional video should promote the core features and functionality of your app and how it interacts with Shoplazza Store. Merchants want to understand what to expect from your app and how it will help them run their businesses. An effective promotional video will encourage the merchant to take a deeper look through your app listing to learn more about the features that were introduced in the video.

Follow these guidelines when making your promotional video:

• Keep the video concise (2-3 minutes) to maintain viewer engagement.

• Limit screencast usage to no more than 25% of the video duration. Keep the video be promotional, instead of instructional.

• Be mindful of any third-party logos or elements that you include in the promotional video to avoid potential trademark issues.

• Choose an eye-catching thumbnail that will encourage merchants to watch the promotional video and learn more.

Contact information

Contact information is an important part of your app listing. The information you enter here helps merchants learn more about your app and reach out to you with questions or concerns. Shoplazza will also use it to contact you about your app submission.

Sales and support

Email (required)

Provide an email address for merchants to contact you with support questions.

Privacy policy URL (Optional)

Data and user privacy is extremely important to merchants, and appreciate Partners who prioritize security. Include a link to your app’s privacy policy to reassure merchants that their data is handled securely.

Website URL (Optional)

A website with detailed information about your app helps merchants decide whether to install it. Ensure the URL leade to the landing page of your developer website. Redirects to promotional pages are not permitted and will require changes.

FAQ URL (Optional)

This is a great opportunity to answer frequently asked questions in detail to merchants. This URL must redirect the merchant to a dedicated FAQ page on your website. Links to cloud documents or PDFs are not allowed and will require updates.